Arctic Home…help the Polar Bears
I just stumbled upon this and I really loved it, I didn’t know about Coca Cola being concerned about polar bears that much, so I really enjoyed what they did, regarding this issue.
The Arctic Home campaign, supporting the World Wildlife Federation’s efforts to conserve the polar bear’s Arctic habitat, is Coca-Cola N.A.’s most ambitious holiday program to date. It consists of extensive integrated marketing efforts surrounding Coca-Cola’s major investment in distributing 1.4 billion special, white Coke cans featuring the Coke polar bears in the U.S. and Canada between this fall and March 2012.
“We want to help the polar bear — a beloved Coca-Cola icon since 1922 — by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. “That’s why we’re using one of our greatest assets — our flagship brand, Coca-Cola — to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.”
Coca-Cola has been supporting WWF’s polar-bear-arctic-habitat conservation efforts for four years, according to the company. Its Arctic Home campaign — which also includes white caps on bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid and other C-C beverage brands — commits the company to contributing up to $3 million to the cause.
WWF has a vision to help protect the polar bear’s Arctic home. This includes working with local residents to manage an area high in the Arctic where the summer sea ice will likely persist the longest. This area — potentially covering 500,000 square miles — could provide a home for the polar bear while protecting the cultural and economic needs of local people.
Coca-Cola and WWF also have partnered with Academy Award ® nominated filmmakers MacGillivray Freeman Films, which is working with Warner Bros. Pictures and IMAX Corporation to co-produce the new IMAX ® film To The Arctic 3D, scheduled for release in 2012 . Coca-Cola’s “Arctic Home” television commercials and content on the website, ArcticHome.com, feature sneak preview footage from the film.
Producer Shaun MacGillivray said the film brings the polar bear story to life: “Filming To The Arctic 3D was an extraordinary journey. It makes perfect sense for our footage to be a part of ‘Arctic Home,’ inspiring action to protect the bears.”
“Arctic Home” is another expression of Coca-Cola’s Live Positively philosophy, to make a positive difference in the world through sustainable business practices.
I really admire that Coca Cola is trying to give back to the animal that brought them inspiration, success and became in a way a talisman. The graphics and information, the way the whole Arctic Home is made is really beautiful and informative. I sadly missed when their campaign was in the highest level, with the fun Snowball Effect app. etc. but the cause is still there, so better to see it later then never. Now I saw so I am sharing, I hope it will be interesting for you and maybe encourage you to contribute=)
Visit the Arctic Home page and Snowball effect page as well as visit Coca Cola page to see what they’re up to and most important visit the WWF page and se how and whom you can help, to save them from extinction…=)
And here are some of the videos from Coca Cola and their lovable inspirational bears=) Enjoy!